Digital Marketing Specialist

Perrill Marketing

28 Dec 2021

Perrill

Marketing

Marketing

Full Time

1

If you are passionate about digital marketing and looking for the next step in your career, this is the perfect role for you! 

Perrill, an award-winning digital marketing agency in Minnetonka, Minnesota, seeks a Digital Marketing Specialist to join our growing team. In this position, you will make an immediate impact by providing value for a wide range of clients as you help them reach their business goals.


Mission

The Digital Marketing Specialist’s mission is to help drive key marketing outcomes for our clients by supporting a wide range of digital efforts. The key expectations of the Digital Marketing Specialist are to:

  1. Support digital marketing strategies for a wide range of clients by providing day-to-day execution of SEO, content, email, advertising, social, and other initiatives as needed.  
  2. Analyze data to determine opportunities for improvement across all facets of digital marketing.

The success of the Digital Marketing Specialist will be measured by:

  • Ability to execute successfully on a wide range of digital marketing tasks related to SEO, content, ads, email, and social media
  • Driving and reporting on measurable results that align with client business goals
  • Successful collaboration with other marketing professionals

Key Skills

The Digital Marketing Specialist will have 1+ years of experience demonstrating the following:

  • Domain Expertise - Subject Matter: demonstrates a working knowledge of digital marketing skills across the following disciplines
    • Understands core on-page SEO concepts such as title tags, canonicals, meta tags, headers, internal linking, etc.
    • Understands marketing fundamentals 
    • Possesses effective content writing skills with the ability to write for both people and search engines
    • Stays on top of digital marketing news, frequently pursues new marketing knowledge, and presents ideas to the team
  • Domain Expertise – Tools: successfully uses marketing tools to execute tasks and drive results
    • Conducts keyword research and competitive analysis using tools such as SEMrush
    • Analyzes existing performance using tools such as Google Analytics, Google Data Studio, and Google Search Console
    • Uses tools like HubSpot to organize contacts, build emails, and execute campaigns
    • Makes updates to WordPress and Magento websites that produce positive results for the client
  • Problem Solving, Analytical Approach - effectively uses data to execute on digital marketing strategies
    • Effectively uses Google Analytics, Google Search Console, and other tools to make digital marketing insights and develop recommendations
    • Conducts successful keyword research and competitive analyses to identify new SEO opportunities
    • Uses additional data gathered from heatmaps, visitor recordings, and other tools in order to make deeper insights about website usability and conversion rate optimization
    • Can create and synthesize digital marketing reports to demonstrate the value of campaigns


Benefits:

  • A fun, team-oriented culture built on positive and winning teamwork
  • Flexible hours and work from home opportunities
  • A modern, state-of-the-art office space if you prefer in-person work
  • Competitive salary plus medical and dental benefits
  • Unlimited PTO
  • 401(k) with matching
  • Challenging and rewarding career growth with the opportunity to specialize in digital marketing disciplines
  • Professional development opportunities


Application Process:

If you believe you fit these qualifications, we’d love to hear from you.